Thursday, January 5, 2012

Earth from Above (‘la Terre vue du ciel’)

First time I know about Yann Arthus-Bertrand is when I watch the television in Saturday noon (I don't remember the date, it is about 2007, maybe). It is when the television program "Earth from Above" at Metro TV aired. The program is about environment photography that takes from above, like the picture at right. The collection of this aerial photography is produced by Yann Arthus-Bertrand.

Yann Arthus-Bertrand was born in Paris on March 13, 1946 in a renowned jewellers' family founded in 1803 by Claude Arthus-Bertrand and Michel-Ange Marion. His sister Catherine is one of his closest collaborators. He has been interested in nature and wildlife from an early age. He founded the international environmental organisation GoodPlanet, and set up the program Action Carbone to offset his own greenhouse gas emissions generated by his helicopter transports. Since then this program has evolved to help people and companies to reduce and offset their climate impact by funding projects on renewable energies, energy efficiency and reforestation.
On Friday June 5, 2009 he released internationally the new movie, Home, a movie about the dangers human activities create to planet earth. On the night of the release many theaters offered screening for free and a giant open-air screening at the champ-de-mars in Paris drew 20 000 spectators. Beautiful aerial photography, an omnipresent music score and great post-production make this movie more emotional than most previous movies about the subject. The simultaneous TV broadcast of the movie on France 2 TV channel drew more than 8 million people.
The sets of this aerial photography made by him, aimed to raise our awareness about our surroundings and environment on earth, which recently more and more people are not concern about.

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